Deja was created to stand up to the hectic buzz of modern life. In a wellness industry full of fads, we stay true to what’s been working for millennia, using powerful natural products to rebalance & refine. Our guiding principles are informed by the ancient science of Ayurveda, an old school healing system backed by 5000 years of research. We call it the world’s best kept wellness secret, & we can’t wait to share it with you.
Deja's Story
Meet our Founder
SARA HERANDI
When I was 19, I was diagnosed with lymphoma. Overwhelmed by the chemotherapy & strong drugs I had to take for my recovery, I became obsessed with finding a natural, holistic way of taking back control of my body & mind. I found Ayurveda.
At first, it seemed mysterious & intricate, but I really connected with the principles — that we should seek balance over perfection, prevention over a cure, natural ingredients over synthetic ones & look to treat the root cause of an issue rather than its symptoms. Ayurveda helped me immensely, both physically & mentally, from managing the side effects of chemo to building up my strength again once treatment ended.
Deja began because I wanted to uncomplicate Ayurveda so that its powerful, nourishing properties could reach as many people as possible. I met with Ayurvedic experts in India, & we continue to work together to fine tune Deja’s formulas, creating powerful products that can slot into your everyday routine. I hope it helps bring some balance to your life too.
Meet Colette
Colette Park is a leading Ayurvedic practitioner with over 10 years of experience in Ayurvedic consultations, herbal prescriptions and Ayurvedic therapeutic treatments in London. She is on the executive committee of the Ayurvedic Professionals Association, and has managed and lectured at prestigious spas and training schools. Colette works closely with Deja to refine our formulations and to help our customers and community get back to balance.